2016
- Kick-off
- Located in Thuenpa Puenzhi Building, Changzamtog
- 3 staff members
- Learned:
- Bhutanese taste in our products.
- The Bhutanese market.
- We need to become a household name.
2017
- New showroom in Bap Namgay Building, Babesa.
- 4 staff members.
- Started focusing on advertisements.
2018
- Upgraded our showroom to 2 units.
- Implemented our USP:
- Free delivery in Thimphu and Paro.
- Zero breakage policy.
- Return excess tiles and get a refund policy.
- Referrals from past clients generated new leads.
- 8 staff members in different, specialized roles.
- Upscaled our marketing and advertising.
- Licence upgraded to “wholesaler.”
2019
- Upgraded to a fully conceptual display showroom of 3500 sq. ft.
- Established godown storage in Ramtokto.
- 15 staff members with more specialized roles:
- Professional sales team
- Delivery team
- Marketing team
- Accounts
- Administration
2020
- COVID-19 heavily impacted the construction sector.
- Sales dropped by 50% from 2019.
- Our objective of creating many good, sustainable jobs continued. Even with reduced revenue, we added 7 new team members, particularly to the tiling team.
- “Survive Not Thrive” mode ON.
- Won the 2020 Global Architecture and Builders Award for “Most Trusted Real Estate Brand of the Year (Tiles)”
2021
- Upgraded our business by adding a ISO 9001:2008 certified “Chharee” brand packaged ceramic tiles with Bhutanese design-prints in the following sizes:
- 600X600mm
- 300X450mm
- 300X300mm